How my journey began…

 

I didn’t set out to become a business coach.

In fact, my career started in public accounting. After college, I spent years in corporate accounting and finance — climbing the ladder, checking all the boxes, and doing what I thought I was “supposed” to do.

In 2008 I stepped away from corporate life while caring for my newborn and life felt . . . different.

I found myself searching for something more.

That “something more” showed up in 2014 when I joined a health and fitness company that had transformed my own life. I became an accountability coach, helping women build sustainable habits. For the first time, I felt like I was truly making an impact.

By 2019, I had created my own signature program, Live My Best Life, and leaned into sales, marketing, and strategy.
Coaching was no longer a side gig — it was my calling.

Then in early 2024, I felt the nudge again. This time, to pivot into business coaching. What started as helping friends brainstorm lead magnets and offers in the DMs quickly grew into something bigger. Women were launching new programs, creating revenue streams, and feeling confident in their businesses—all because I walked alongside them with strategy, support, and accountability.

Today, I help ambitious entrepreneurs launch with clarity, confidence, and consistency—without the overwhelm or burnout. I take what feels messy and complicated and help you turn it into a simple, sustainable plan that actually works.

What I’ve learned along the way:

  • Your journey doesn’t have to look like anyone else’s.

  • You can reinvent yourself more than once.

  • The best transformations happen one small, consistent step at a time.

My “why” is consistent: to make an impact in the lives of others, to help them move forward, and to be the biggest cheerleader in their corner.

I couldn’t be more grateful to be here—helping women like you bring their visions to life and grow businesses they’re proud of.

Hey friend, I’m Lisa

Business coach and launch strategist passionate about helping women grow businesses that feel aligned and doable— so they can serve, lead, and thrive without burning out.

When I’m not working, I’m usually on the sidelines cheering on my 2 teenagers — softball fields for my daughter or the golf course for my son. My husband and I squeeze in dinner date nights when we can.

I’m a self-proclaimed homebody who loves filling my Amazon cart with more black leggings or pink water bottles.

Guilty pleasure? Reality TV.
Happy place? Always the beach.
And I’m a proud Swiftie, friendship bracelets included.

My Mission

Helping women entrepreneurs launch and grow their businesses without overwhelm or burnout. It’s all about taking small, strategic steps and simplifying the process!

Most of the work I do with my clients gives them the clarity and accountability to stay consistent —building systems that save time, create momentum, and make growth feel doable day after day.

Motivation comes from within — and I’m here to help you activate it.

I'm here for you!